We’re thrilled to announce we’re among the New Zealand wineries now with greater access to the Chinese market.
Thanks to an Organic Mutual Recognition Arrangement (MRA), announced by the Organic Exporters Association of New Zealand this week, China now acknowledges NZ’s organic standards.
Our marketing manager Nik Mavromatis says the agreement is a huge win for the organic wine industry, with wineries like Greystone now able to proudly tell consumers in China our wine is organic.
“The MRA gives NZ wine companies greater access to one of the strongest markets in the world and helps us show consumers all the organic work we do to make our wines,” says Nik.
Last year, Greystone exported 6,263 cases of wine to China. Nik says he expects this figure to continue ramping up, with the Chinese market keen on what New Zealand wineries have to offer. He experienced this fondness for NZ wine on trade visits to China before the pandemic.
You can read the full story on RNZ here.